I’ve seen a lot of people muster feminist criticism against this ad campaign by Axe Body Spray. However, I haven’t seen anyone mention the racism of it. First Nations men have traditionally worn braids. Chinese men have also been depicted with braids for a long time. To portray men with braids as being emasculated is therefore a White concept which is inherently racist and reinforces the imperialist conceit used against First Nations people.
That Axe Body Spray ad: what about the racism?