This article by Deborah Tannen discusses the fact that every decision women make about their appearance says something about them in relation to their gender role, while men can get away with being the default.
Each of the women at the conference had to make decisions about hair, clothing, makeup and accessories, and each decision carried meaning. Every style available to us was marked. The men in our group had made decisions, too, but the range from which they chose was incomparably narrower. Men can choose styles that are marked, but they don’t have to, and in this group none did. Unlike the women, they had the option of being unmarked.
Take the men’s hair styles. There was no marine crew cut or oily longish hair falling into eyes, no asymmetrical, two-tiered construction to swirl over a bald top. One man was unabashedly bald; the others had hair of standard length, parted on one side, in natural shades of brown or gray or graying. Their hair obstructed no views, left little to toss or push back or run fingers through and, consequently, needed and attracted no attention. A few men had beards. In a business setting, beards might be marked. In this academic gathering, they weren’t.
There could have been a cowboy shirt with string tie or a three-piece suit or a necklaced hippie in jeans. But there wasn’t. All eight men wore brown or blue slacks and nondescript shirts of light colors. No man wore sandals or boots; their shoes were dark, closed, comfortable and flat. In short, unmarked.
Although no man wore makeup, you couldn’t say the men didn’t wear makeup in the sense that you could say a woman didn’t wear makeup. For men, no makeup is unmarked.
I asked myself what style we women could have adopted that would have been unmarked, like the men’s. The answer was none. There is no unmarked woman.