You may have noticed that the new thing in marketing is the “story.” Products have to have some kind of story associated with them, usually in advertisements or on the back of the package. I think the reason why I hate this practice so much is that it glorifies consumerism. By consuming this or that product, you become a hero (in your own mind, anyway!). Activism by buying stuff. It’s disgusting. And these soulless people help further this trend along.