A marketing “story” how-to, illustrated.

You may have noticed that the new thing in marketing is the “story.” Products have to have some kind of story associated with them, usually in advertisements or on the back of the package. I think the reason why I hate this practice so much is that it glorifies consumerism. By consuming this or that product, you become a hero (in your own mind, anyway!). Activism by buying stuff. It’s disgusting. And these soulless people help further this trend along.

2 thoughts on “A marketing “story” how-to, illustrated.

  1. Ngobesing Romanus October 14, 2016 at 20:38 Reply

    This is good stuff.

  2. John Doe October 15, 2016 at 03:14 Reply

    I hate it when people appeal to traditionalism. It’s one of the many reasons I hate South Park besides the characters being nothing but sociopolitical mouthpieces.

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