The ways in which we desire, consume and live are not “natural.” They are constructed.

Dead Wild Roses extensively quotes Christopher Lasch on the issue of the cultural revolution that turned us all into mindless consumers.

As Emma Rothschild has shown in her study of the automobile industry, Alfred Sloan’s innovations in marketing-the annual model change, constant upgrading of the product, efforts to associate it with social status, the deliberate inculcation of an insatiable appetite for change-constituted the necessary counterpart of Henry Ford’s innovations in production. Modern industry came to rest on the twin pillars of Fordism and Sloanism. Both tended to discourage initiative and self-reliance and to reduce work and consumption alike to an essentially passive activity.

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